Web Design & Copywriting for the Conscientious Entrepreneur
You have a strong conviction in the values that drive your business. You need copy that reflects that.
Grow Your Business - Expand Your Reach
You work hard to run an ethical company and put your belief in a greater purpose at the forefront of your business practices — even when that means “doing things the hard way“ or making sacrifices to stay in line with your values.
You strive to not only sell goods and services to your customers, but also to live with purpose and make the world a better place — whether that’s through protecting the environment, supporting the local culture when you travel, helping people take better care of their bodies and minds, or supporting fair trade artisans so they can live with dignity and afford to care for their families. What you do is important and it’s about so much more than yourself.
There’s enough for you to worry about without trying to learn SEO or marketing strategy.
What Could You Accomplish with More Time & Money?
You work enough hours without spending nights and weekends making ads, running analytics on your website, or stressing out over not having any idea where to begin with marketing to grow your business.
Imagine all the things you could do if you had someone to do that for you, giving you more time and less stress…
You could spend time with friends and family, organize a local clean-up event, take that course you’ve been wanting to take, brainstorm the exciting next steps you could take for your business…
Imagine how much more impact you could have on the causes and people you care most about with the extra income a quality SEO marketing plan could earn you.
You could take your family on a vacation, help fund breakthrough research, donate to an emergency artisan relief fund, provide financial backing for an environmental initiative…
You try to teach your customers to prioritize the well-being of themselves and others… isn’t it time you do something to support your own well-being as well?
Web Design & Copywriting
While web design is a pretty straightforward concept, it takes vision and skill to come up with a design that is true to your business and speaks to your customers. Copywriting, however, is a term many people are less familiar with; it is essentially written content that authentically connects with readers and inspires them to act.
You strive to both grow your business and instill your values and purpose into your customers. Unfortunately just stating those values on your website or in an email blast isn’t enough.
Whether your focus is on sustainability, fair trade, ethical travel, holistic medicine, or health & wellness, you’ve come to the right place. I have many of the same values you have and am driven by many of the same concerns as your potential customers. This uniquely positions me to engage readers quickly, connect with them emotionally, authentically communicate your values, and — most importantly — inspire them to take action.
Together we will create a marketing strategy that helps your ideal customers find you so you can share your passion with them.
Benefits of Professional Web Design & Copywriting
More time to focus on what’s important to you
Grow your business through increased interest & engagement
Present your products or services in a professional way
Reach your ideal customers through engaging SEO content
Build trust with your customers through consistent, authentic engagement
Educate others on your values & the impact they can have through their own actions
See a change in your world!
Content marketing costs 62% less than traditional marketing but generates three times as many leads.
— DemandMetrics.com
What We Offer
$3,000*
Ideally suited for someone just starting out or who needs a total marketing makeover.
Landing Page
Opt-In Page
Website Copy (1,500 - 1,800 words)
Weekly Blog (1,000 - 1,200 words)
Social Media Ads (2/mo)
Digital Ads (2/mo)
Email Sequences (Includes Welcome Series, Sale Confirmation & Follow-up, & Weekly Newsletter)
$2,200*
Ideally suited for someone needing a refresh to revitalize their business or launching a new product.
Landing Page
Opt-In Page
Website Copy (1,000 - 1,400 words)
Bi-Monthly Blog (1,000 - 1,200 words)
Social Media Ads (2/mo)
Email Sequences (Includes Welcome Series & Bi-Monthly Newsletter)
$750
Ideally suited for someone looking for a bit of a boost in customer engagement & SEO.
Bi-Monthly Blog (1,000 - 1,200 words)
Email Sequences (Includes Welcome Series & Bi-Monthly Newsletter)
*Prices for packages are for first month only.
What’s Included
All of our services include the following features:
Consumer Research
Marketing Assessment & Recommendations
Content Marketing Strategy
Search Engine Optimization (SEO)
Up to Two Rounds of Free Edits for Each Deliverable
Quality Customer Service
A la Carte Services
Blogs/Articles
$200 - $400/each
Building a relationship with your customers is key to fostering trust and loyalty. The best way to do that is through regular engagement — a minimum of twice per month— that shares meaningful content like that found in blog posts and articles.
Website Copy
$400 - $800/page
Getting customers to your website is only the first step; once customers are there, they need to feel a connection and a desire to take action — this is where quality web copy is essential. Price varies based on word count and content.
Ad Campaigns
$50 - $150/ad
Ads are the attention-grabbers that draw potential customers to your website and allow you to market new products, services, or sales. Prices vary based on the number of variants requested.
Email Sequences
$50 - $250/each
Once customers provide you with an email address, it is essential to connect with them and let them know that they are valued. There are several types of email sequences that can vary in length and frequency. The most common include a welcome email or emails, purchase follow-up emails, sale notification emails, and newsletters. These allow you to continue to build your customer relationships and keep customers engaged in your business.
Website Design
$350 - $1000/website (includes 1 year of hosting fees)
Whether you’re just starting out and don’t have a website yet (a Facebook page doesn’t count!) or you’ve had a website for years and just aren’t happy with it, we can help. This service starts with developing a branding template where we will establish your business’s unique feel through colors, fonts, and styling. From there we will determine the needs of your business and website — ranging from a basic site directing customers to your business to a full-blown e-commerce site — and put together a storyboard that outlines the content of each webpage. Once we have a plan put together, we will build your website template and you can choose to add additional services like a custom logo, web copy, and product descriptions. Prices vary based on the type of website needed (hosting service fees vary based on type) and the amount of content requested. For an additional fee, we can walk you through a tutorial to show you how to make future updates to your website yourself!
Landing Pages
$400 - $1,200/page
A landing page is the web page a customer lands on when they click on an advertisement or email link. This is where the magic of turning an interested person into a customer happens and is an essential part of any email sequence or ad campaign. Price varies based on the length and detail of the page.
Opt-ins/Lead Magnets
$200 - 600/each
Opt-ins are short landing pages that offer potential customers something free in exchange for their email addresses or other contact information. This is often your first step in building your relationships with your customers.
Product Descriptions
$50 - 150/each
The biggest thing that sets your products and services apart from others is the story and values behind them. Having product descriptions that share that vital difference is the key to connecting with customers and making the sale.
E-Books/Whitepapers
$500 - $2000/each
If you have products or services that require a bit more technical information or details for customers to fully understand their value, you may want to consider an e-book or whitepaper. Both allow for considerably more content than makes sense on a standard web page or product description and further develop customer trust.
Custom Logo & Branding
$150/logo
One of the most important parts of branding is a clear and effective logo. Like with the website design service, this service starts with developing a branding template where we will establish your business’s unique feel through colors, fonts, and styling. Once we have that established, we will determine the overall shape of your logo and any graphics you’d like to use (that aren’t subject to copyrighting laws) and begin designing your custom logo. This price is for one logo only; however, once you approve of your logo’s basic design, you will receive multiple variations of that logo including different applications of your branding color scheme and logos with transparent backgrounds that will allow you to use your logos for things like company letterhead, customized invoices, and even vinyl graphics.
The Process
It all begins with a call. Send a message using the form below if you have a specific question, or go ahead and book a consultation call if you want to discuss options or are ready to get started! We’ll spend a few minutes getting to know each other and figuring out your goals and how we can help. Then we’re ready to take the next step!
Once we establish a plan, I’ll get to work doing consumer research, a marketing analysis, devising a strategy, and drafting copy. And you don’t have to worry about whether or not you will like it — you’ll have an opportunity to review everything I write and make any edits you want! You’re guaranteed two rounds of edits to make sure we get things just right.
After getting your copy just the way you want comes the exciting part — expanding your reach and watching your business grow! We’ll launch your new copy and see how well it performs. Depending on the options you’ve selected, you may also have the opportunity to make some additional tweaks if you’re not 100% satisfied with how your new copy is performing.
Get in touch.
We’d love to hear from you!
Book an appointment.
Whether you are still uncertain about which services are right for you or you are ready to get started, talking things over is the next logical step. Use the calendar to the right to book a time that works best for you for a 20-minute consultation call.
Don’t worry about having it all figured out before the call, just have your ideas, questions, and concerns handy and we will sort them out together. We will spend a few minutes getting to know each other and making sure we are a good fit — if we are, we will dive right into figuring out what your business or organization needs and determining the best path forward.
I look forward to talking to you soon!
“I am only one, but I am one. I cannot do everything, but I can do something. And I will not let what I cannot do interfere with what I can do.”
— Edward Everett Hale